Terms Of Service
Last updated on 15 September 2025
1. Acceptance of Terms
Welcome to AddVantage Advisory ("we", "us", "our"). These Terms of Service ("Terms") govern your access to and use of our website, AI-powered automation solutions, and related services (collectively, the "Services").
By accessing or using our Services, you agree to be bound by these Terms and our Privacy Policy. If you are using the Services on behalf of an organisation, you are agreeing to these Terms for that organisation and representing that you have the authority to bind that organisation to these Terms. If you do not agree to these Terms, you may not use our Services.
2. Scope of Services
AddVantage Advisory provides AI-driven email personalisation services designed to help businesses re-engage and reinvigorate their client base and help businesses scale. Our Services involve the configuration and deployment of AI models, automated workflows, and supporting software that enhance client experience and generate personalised communications tailored to the data provided by you, the client.
The specific scope, features, and limitations of the Services provided to you will be outlined in a separate Service Agreement or proposal, which will form part of these Terms.
3. Client Responsibilities & Account Use
To ensure the successful delivery of our Services, you agree to:
Provide Accurate Information: Provide and maintain accurate, current, and complete information as required for your account and for the configuration of the Services.
Account Security: You are responsible for safeguarding your account credentials and for all activities that occur under your account. You must notify us immediately of any unauthorised use of your account.
Lawful Use of Data: You represent and warrant that you have all necessary rights, licenses, and permissions to provide the data you submit to our Services ("Client Data") and that your provision and our use of this data as contemplated by these Terms will not violate any applicable laws or third-party rights.
4. Intellectual Property Rights
Our Intellectual Property: We own and will continue to own all rights, titles, and interests in and to our Services, including all underlying software, AI models, algorithms, and methodologies. These Terms do not grant you any rights to our trademarks or other intellectual property.
Your Intellectual Property: You retain all ownership rights to your Client Data. We are granted a limited, non-exclusive license to use, process, and store your Client Data solely for the purpose of providing the Services to you.
Service Output: You own the specific reports, analytics, and other outputs generated by the Services exclusively for your use ("Outputs"). However, we retain ownership of the underlying technology used to generate such Outputs.
5. Confidentiality
Both parties agree to treat all non-public information received from the other party as confidential. This includes, but is not limited to, business strategies, client lists, financial information, and technical data. Both parties agree not to disclose this confidential information to any third party without prior written consent, except as required by law.
6. Fees, Payment, and Subscription Terms
You agree to pay all fees as specified in your applicable Service Agreement.
Payment: All fees are due as specified in the Service Agreement and are non-refundable except as required by law.
Late Payments: Late payments may be subject to interest charges at the maximum rate permitted by law. We reserve the right to suspend access to the Services for overdue accounts.
Subscriptions: If you are on a subscription plan, it will automatically renew for successive periods unless you cancel your subscription in accordance with the terms of your Service Agreement.
7. Limitation of Liability
To the maximum extent permitted by law, AddVantage Advisory shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to, loss of profits, data, or goodwill, arising from your use of the Services.
Our total liability for any claims arising out of or relating to these Terms or the Services is limited to the amount of fees you paid to us in the twelve (12) months preceding the event giving rise to the claim. The Services provide insights based on data you provide; we are not liable for any business decisions or actions you take based on the Outputs of the Services.
8. Warranties and Disclaimers
The Services are provided "as is" and "as available" without any warranties of any kind, either express or implied. We do not warrant that the Services will be uninterrupted, error-free, or completely secure. While we strive for a high degree of accuracy, we do not warrant that the insights and analytics provided by the Services will be perfectly accurate or complete.
9. Term and Termination
These Terms will remain in effect until terminated by either party.
Termination by You: You may terminate your agreement by providing written notice in accordance with your Service Agreement.
Termination by Us: We may suspend or terminate your access to the Services if you are in material breach of these Terms.
Effect of Termination: Upon termination, your right to use the Services will cease immediately. We will provide you with an opportunity to export your Client Data and Outputs, after which we may delete your data in accordance with our data retention policies.
10. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the State of Victoria, Australia, without regard to its conflict of law principles.
Any dispute arising from these Terms shall first be subject to good-faith negotiation between the parties. If the dispute cannot be resolved, it shall be submitted to mediation before any legal proceedings are initiated.
11. General Provisions
Changes to Terms: We reserve the right to modify these Terms at any time. We will provide notice of any material changes, and your continued use of the Services after such changes constitutes your acceptance of the new Terms.
Contact Us: If you have any questions about these Terms, please contact us at: yourpartners@addvantage.site