Privacy Policy
Last updated on 15 September 2025
1. Our Commitment to Your Privacy
Welcome to AddVantage Advisory ("we", "us", "our"). This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information.
AddVantage Advisory is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
2. Information We Collect
We collect information in two primary ways: information you provide to us directly, and information related to the services we provide to our business clients.
2.1 Personal Information: We may collect personal information, such as your name, email address, phone number, and other contact details when you voluntarily provide it to us, such as when you register for an account, subscribe to newsletters, or contact us through the website.
2.2 Usage Information: We may collect information about your use of the website, including your IP address, browser type, device information, and pages visited. This information helps us analyze trends, administer the site, and improve user experience.
3. Client Data and AI Processing
As a B2B AI automation provider, we handle our clients' data with the utmost care and responsibility.
3.1 Our Role as a Data Processor: When providing our AI services, AddVantage Advisory acts as a "data processor" on behalf of our clients, who are the "data controllers." This means we only process your business data in accordance with the instructions and agreements provided by our clients.
3.2 Types of Client Data: Our AI solutions may process various types of business data provided by our clients, such as customer relationship data, operational metrics, and sales information, for the sole purpose of delivering our contracted automation and analytics services.
3.3 Purpose of Processing: Client data is used exclusively to provide, maintain, and improve the specific services contracted by that client. We do not use one client's data for the benefit of another, nor do we use it to train general AI models, unless explicitly and lawfully agreed upon with the client. Where data is used for model improvement, it is rigorously anonymized and de-identified.
4. How We Use Your Personal Information
We use the personal information we collect from you (as per section 2.1) for various purposes, including:
Providing, operating, and maintaining our website and services.
Communicating with you about your account and our services.
Sending newsletters, promotional materials, and other information you request.
Analyzing website usage to improve our offerings and user experience.
5. Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except as described below:
Trusted Third-Party Service Providers: We may share your information with trusted third-party providers who assist us in operating our website and conducting our business (e.g., cloud hosting providers, analytics services), so long as those parties agree to keep this information confidential and secure.
Legal Compliance: We may disclose your information if required to do so by law or in response to a valid legal request.
Client Data: We will not share or disclose client data (as per section 3) except as directed by the client or as required by law.
6. Data Security and Storage
We take the security of your information very seriously.
Security Measures: We implement industry-standard security measures to protect your information, including data encryption at rest and in transit, access controls, and regular security audits.
Data Storage: To ensure the highest level of security and compliance, all client data is securely stored on servers located within Australia.
Disclaimer: While we take reasonable measures to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
7. Notifiable Data Breaches
In the event of a data breach that is likely to result in serious harm to individuals whose personal information is involved, we are committed to complying with the Notifiable Data Breaches (NDB) scheme. We will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by law.
8. Cookies and Similar Technologies
We use cookies and similar technologies to enhance your experience on our website. You can control cookies through your browser settings, but disabling them may affect your ability to use certain features of the site.
9. Your Rights and Choices Under Australian Law
You have rights regarding the personal information we hold about you.
Access: You have the right to request access to the personal information we hold about you.
Correction: You have the right to request the correction of any information you believe to be inaccurate, incomplete, or out-of-date.
Complaints: If you believe we have breached the Australian Privacy Principles, you can make a complaint to us using the contact details below. We will take your complaint seriously and respond to you within a reasonable timeframe. If you are not satisfied with our response, you have the right to complain to the Office of the Australian Information Commissioner (OAIC).
Unsubscribe: You can manage your communication preferences by unsubscribing from newsletters at any time.
10. Children's Privacy
Our website is not directed to individuals under the age of 18. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to remove such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page. Your continued use of the website after such modifications will constitute your acknowledgment of the modified Privacy Policy.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us at yourpartners@addvantage.site